Workshop access
| Briefing 05.03.98 |
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Workshop access |
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| Advertising in the net | |
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Internet becomes a new market for advertising on account of its broadcast and the technical progresses, which make easier the use of audio, video and image. The enterprise demand has given birth to a new type of news agency specialised in broadcasting the business image of their clients through this medium. Therefore, traditional mass media begin to consider the Net as a new way to do advertising.
Yet advertising in the net has its proper rules. This workshop intends to analyse the new advertising possibilities, which are appearing in the Internet. Which are the guidelines of this new way of making ads? What are the main initiatives implemented (some like the pulls of small magazines that work together to offer banners to the advertisers) and what has to be done to promote a web page in the net?
